At GES, I lead our strategy practice helping companies create more effective brand activations -I also speak frequently as an industry thought leader. In my work, I have used many tools to engage audiences. Lively stands out as an easy and intuitive solution that gets more people involved with a real “wow factor.” The simplicity of text messaging is critical, because it’s faster and more seamless than asking attendees to visit a URL (and then waiting for them to do so). We also don’t want to risk any wifi bandwidth issues, which can be a problem with tools that require people to engage with a URL. Plus the sponsorship opportunity is a big plus over other audience response systems. Overall, unlike low end polling tools, Lively is a premium product and much more experiential. I’ve used it at marquee events with very discriminating attendees and had great results.